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Nursing HomesAssisted Living/Board & Care Home and Community Based Services
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National Nursing Home Quality Improvement (NNHQI) Campaign

Formerly the Advancing Excellence in America's Nursing Homes Campaign. The NNHQI is a campaign to improve quality for residents and staff through a person-centered quality of life as a result of a stable and empowered workforce, dedicated to improving clinical and organizational outcomes, and engaging in open communication and transparency.

Campaign Origins


The Advancing Excellence Campaign started as a two-year national campaign to address quality in nursing homes. A kickoff summit meeting was held September 29, 2006. The campaign stakeholders represented consumers, providers, caregivers, health care practitioners and professionals, medical and quality improvement experts and government agencies.

In 2016, the Advancing Excellence in Long Term Care Collaborative (AELTCC) transferred the operation of its project, Advancing Excellence in America’s Nursing Homes Campaign, to the Centers for Medicare & Medicaid Services (CMS).

CMS values the role of this unique site. With its contractor, Telligen, CMS will sustain the Campaign’s mission to make nursing homes better places to live, work, and visit.

As a result of this transfer, the work will continue as the National Nursing Home Quality Improvement (NNHQI) Campaign.

The NNHQI Campaign provides free evidence-based and model-practice resources to support continuous quality improvement. The Campaign promotes focus on individuals’ preferences, staff empowerment and involving all staff, consumers and leadership in creating a culture of continuous quality improvement. Questions? Help@nhqualitycampaign.org

Visit the National Nursing Home Quality Improvement Campaign for the latest news and developments.

Visit the Consumer Voice website for additional information and resources.

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