Specialized Information for:

Nursing HomesAssisted Living/Board & Care Home and Community Based Services

Social Media

Social media is a great way for Ombudsman programs to market themselves. Often, it is free and thanks to social media such as Facebook, Twitter, Instagram, and LinkedIn, organizations and individuals are no longer dependent on mainstream media to get their messages out. Need to recruit volunteers? Consider posting a note on Facebook. Holding a residents’ rights event? Spread the word with Twitter.


Facebook Examples

Facebook is a social networking website that is operated and privately owned by Facebook, Inc.

Pages that we've liked on Facebook:
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Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets. Tweets are text-based posts of up to 280 characters displayed on the user's profile page. Users may subscribe to other users' tweets—this is known as following and subscribers are known as followers.


Social Media Quick Tips

Delivering an Effective Message via Traditional and Social Media - PPT Presentation

Time to Maintain

  • Try to take a few minutes each day and update Facebook and Twitter. If daily updates are too time consuming, try updating your pages at least three times a week. 

Interns or Volunteers

  • Student volunteers or interns are often very familiar with social media; consider having a volunteer or intern post updates.

Build Community

  • It is important to use these tools to engage potential supporters. Think about how you can build a sense of community using these resources.

Controlling the Message

  • Many struggle with letting go of control - one cannot control what people say about your organization or issue on Facebook or Twitter, but you can control your response. 

Facebook and Twitter have many uses. Use them to educate/inform the community about issues important to your organization; engage the public in an issue/advocacy; promote program activities, like Residents’ Rights Month; recruit new staff/volunteers; and more.



A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events or other material.

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