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Webinar on Ombudsman Program Communications and Media Relations

January 31, 2023        


Join the National Long-Term Care Ombudsman Resource Center (NORC) for a webinar on Communications and Media Relations to Raise Awareness of the Long-Term Care Ombudsman Program on Tuesday, January 31 from 2:00 - 3:30 pm ET.

Media experts Kristin Hyde and Katie Hewett will provide an overview of media relations, offer tips on how to respond to media inquiries to elevate the awareness of the Ombudsman program, and discuss how to successfully use social media and digital communication tools to engage targeted audiences to attract more volunteers and gain support for the program.


Kristin Hyde (she/her) has 30+ years experience in strategic communications and media relations for progressive policy advocacy campaigns, mission driven organizations and foundations. She is known for her skill in putting lived experience voices and compelling stories into the spotlight to achieve impact. https://percussionstrategic.com/

Katie Hewitt (she/her) has 18 years of experience integrating digital strategies with traditional to create social change. She focuses on legislative advocacy, nonprofit communications, training/mentoring, and social behavior change campaigns. https://percussionstrategic.com/
Closed captioning will be available during the webinar. To enable closed captioning or download the live transcript after the webinar, select "Live Transcript" at the bottom of your screen during the webinar.

Audience: This webinar is intended for State Long-Term Care Ombudsmen and program representatives.

Certificates of Participation: To assist Ombudsman programs in meeting annual continuing education requirements, NORC will provide certificates of participation to all attendees that register and attend the webinar via Zoom for a minimum of 30 minutes. If you have any questions, please refer to the FAQs or email ombudcenter@theconsumervoice.org.